A Day to Connect, Elevate & Celebrate Our WHY

What. A. Day.

Our 2025 Annual Franchise Conference was packed with energy, inspiration, and a whole lot of laughs! Held at the beautiful Hanbury Manor in Ware, our Super Star Sport team from across the country came together to connect, elevate, and realign with our WHY – helping children stay fit, active, healthy, and smiling.

From the first coffee of the morning to the final session of the day, the room buzzed with energy, enthusiasm, and a shared passion for what we do. It wasn’t just a conference, it was a celebration of our journey so far and a launchpad for where we’re heading next.

Committed to Being the Best Franchisor We Can Be

Every session was designed to support our franchisees to grow, lead and deliver better than ever before. Our team at HQ is fully committed to being the best franchisor we can be, providing clear systems, useful tools, expert insights, and always bringing the fun.

We kicked off with a deep dive into 2024 performance and gross margins with Billy Densham, followed by some key operational guidance from Angelo Ciccarelli, making sure every franchise has the tools and confidence to run like a well-oiled machine.

Powerful Guest Speakers

We were thrilled to welcome a brilliant line-up of speakers:

• Emily Fletcher, Founder & CEO of Reneu, delivered a brilliant session on digital performance. She shared how our national paid ads campaign for holiday camps is building brand strength and driving bookings for all our franchises across the UK.
• Helen Battelley, an internationally renowned expert in early years physical activity, absolutely lit up the room. Her energy and passion were infectious as she reminded us of the power of movement in early childhood. Helen continues to work directly with children, and it shows, her session was full of practical ideas and inspiring stories.
• Jack Salmon, founder of the Become The Best You programme, brought something truly different. His personal journey and coaching approach focus on mindset, habits, and personal growth – something every leader can benefit from. Jack’s session reminded us that when we grow, our teams grow, and so does our impact on children.
• Steve Eastaugh, our own Non-Executive Director and a franchise expert from The Franchising Centre, shared over 20 years of wisdom. With experience across the education and sports sector, Steve offered practical advice on business planning, helping everyone in the room look ahead with confidence.
  
  
  

Celebrating Our 2025 Award Winners

We couldn’t end the day without recognising some of the incredible achievements across our franchise network. This year’s awards highlighted the passion, dedication, and results that continue to drive Super Star Sport forward.

Best Customer Experience – Super Star Sport Midlands (Leon Howard & Danny Wright)
With over 150 five-star Trustpilot reviews, Leon and Danny have set the standard for delivering consistent, high-quality service to families and schools. Their commitment to excellence shines through in everything they do.

Best Growth 2025 – Super Star Sport Wakefield (Ish Hussain)
Now moving into year two, Super Star Sport Wakefield has doubled in size. Ish is on a mission to get more children than ever before fit, active, healthy and smiling, and the results speak for themselves.

Franchisee of the Year 2025 – Jack Robson, Super Star Sport OEL
Jack has had an outstanding 12 months. Even when facing adversity, he has shown strong leadership and lived one of our most important values, positivity in all we do. Super Star Sport OEL continues to go from strength to strength, with a brilliant last quarter and more exciting progress on the horizon.

Learning, Sharing & Lots of Laughs

We also heard from Liz Smith with key HR and employment law updates, and Gaetano Scaglione with the latest on training and development across the network. The blend of topics gave something for everyone, from leadership, to finance, to early years practice.

But beyond the content, it was the people that made the day so special.

The Super Star Sport network is full of positive, passionate people, and this event proved it once again. Franchisees shared wins, ideas, challenges and solutions. New connections were made, and old ones strengthened. The energy in the room was electric.

Our WHY – The Children

At the heart of everything we do is our WHY, the children. Every conversation, every session, every bit of advice on the day linked back to our purpose: getting children across the country fit, active, healthy and smiling.

It’s more than a business. It’s a mission.

And after a day like that, we’re more motivated than ever to keep going, keep growing and keep making a difference, together.