At Bright Horizons Highbury, Super Star Sport has made a significant impact by offering dynamic and engaging sport sessions that not only encourage children to stay active but also contribute to increased nursery occupancy. The programme has become a key component of the nursery’s offering, attracting more families and creating a fun, positive atmosphere for both children and parents.
Programme Overview
Our sports sessions at Bright Horizons Highbury began in June 2022 and continue to run weekly. The structured, fun activities have been aligned with the nursery’s goals of fostering healthy, active lifestyles among children.
Session Timings: June–July 2022: Wednesdays, 10–11am
September–November 2022: Mondays, 2–3pm
Additional Locations: The programme also extended to other nurseries, including Peckham Rye, Eltham Green, Maythorne Cottages, and others, all experiencing remarkable results.

Positive Results & Parent Engagement
Highbury Feedback:
Parents have consistently praised the sports sessions for their positive influence on their children. Many parents have reported that their children are excited to attend the sessions and share their experiences at home. This enthusiasm has not only led to stronger parent engagement but also contributed to increased bookings.
Impact on Occupancy Rates:
Peckham Rye:
After starting their sports sessions on 1st October 2022, there was a noticeable increase in occupancy rates during sports days, particularly on the days when the sessions were scheduled. This demonstrates how these sessions added value to the overall nursery experience and attracted more parents looking for additional activities for their children.
Eltham Green:
Since launching sports sessions on 21st September 2022, Eltham Green saw a rise in attendance on Wednesdays, which were specifically designated for sports activities. Parents were keen to book their children in for the days with these enriching sessions, contributing to higher occupancy and more engaged families.
Maythorne Cottages:
The addition of Tuesday morning sports sessions has been especially well received. In fact, some parents were so impressed by the sessions that they requested additional slots. Not only did this increase the number of bookings for the sports sessions, but it also encouraged overall nursery attendance, as parents appreciated the variety of activities offered. The excitement created by the children has been contagious, with more families opting for enrolment on sports days.
Clapham Nursery:
Since introducing the programme, Clapham has experienced a boost in booking patterns, especially during the initial phase. Parents have been thrilled with the positive atmosphere surrounding the sports sessions, leading to increased demand for additional sessions and a rise in overall nursery occupancy on sports days.

Key Insights
Higher Occupancy Rates on Sports Days: Across multiple nurseries, sports sessions have led to increased attendance on days when sessions were scheduled, with some nurseries reporting that the activities were a deciding factor for parents when choosing extra days for their children.
Enhanced Parent Engagement: Parents have been excited about seeing their children enjoy the sessions, often asking for more, which has contributed to higher overall bookings and positive feedback about the value these activities bring to their child’s learning experience.
Increased Bookings & Additional Enrolments: Many parents enrolled their children on additional sports days or signed up for extra sessions as they saw the benefits of these activities in their children’s enjoyment and development.

Looking Ahead
The success of these sport sessions has been a game-changer for Bright Horizons Highbury and other nurseries participating in the programme. Not only have they contributed to better engagement with parents, but they’ve also had a tangible impact on increasing occupancy. The programme will continue into the new year, with nurseries eagerly looking to expand their offering of activities that keep children fit, active, healthy, and smiling.
Super Star Sport is proud to be part of this exciting journey, helping children thrive while also supporting nursery growth through fun, engaging, and dynamic sport sessions.