Super Star Sport Directors Billy Densham and Angelo Ciccarelli proudly represented the brand this week at the British Franchise Association (BFA) Marketing Mastery Seminar, held at the world-renowned Sky HQ in London.

The event brought together leading UK franchisors to explore the latest trends, tools, and strategies in franchise marketing — from digital storytelling to growing brand awareness in local communities. For Super Star Sport, this was a brilliant opportunity to connect with other franchising professionals and continue raising standards across our national network.

A Growing Name in UK Sports Coaching
Super Star Sport is one of the UK’s fastest-growing children’s sports coaching franchises, delivering thousands of sessions each week in primary schools, day nurseries, and early years settings. With a strong focus on fun, positivity, enthusiasm, and safety, the brand supports children of all abilities to get active and enjoy sport from an early age.

Director Billy Densham shared:
“We’re passionate about everything we do – from the PE lessons and nursery sports sessions we deliver, to the way we support our franchisees. Attending our first BFA event gave us fresh ideas and real inspiration to take our marketing to the next level. It’s about being the best franchisor we can be and giving our network the tools and confidence to succeed.”

Marketing with Purpose
The key message from the BFA seminar was clear: successful franchise marketing starts with clarity, simplicity, and consistency. These are values that sit at the heart of the Super Star Sport brand — ensuring our local franchise teams deliver high-quality, trusted sports coaching experiences while maintaining a strong national identity.

The event has inspired the HQ team to strengthen their marketing framework even further — building systems that help every franchise promote primary school PE, holiday sports camps, and nursery sports programmes effectively in their local communities.

Supporting Franchise Growth Nationwide
With more than 25 franchise areas now operating across the UK, Super Star Sport continues to grow its reputation as a leading sports coaching franchise for ambitious individuals who love working with children. Attending the BFA event marks another exciting milestone on that journey, as the team continues to develop best practice, innovation, and national collaboration.

Super Star Sport would like to thank the British Franchise Association for hosting such an inspiring day and looks forward to being an active member of the BFA community for years to come.

Interested in running your own children’s sports coaching business?
Visit our Franchise Opportunities page to learn how you can join our mission to keep children fit, active, healthy, and smiling across the UK.